General Electric Co. will pay more than $7 million a year under an agreement with the Boston Celtics to put the company's iconic round logo on the basketball team's uniforms, according to a person familiar with the deal who asked not to be identified..
Besides, does GE sponsor the Celtics?
Earlier today, it was announced that GE signed a deal with the Boston Celtics that will provide GE with real estate on the Celtics' jerseys. As such, GE becomes the third corporation to earn a patch on an NBA team's jerseys at the start of the 2017-18 NBA season.
what are the Celtics sponsored by? General Electric signs deal with Boston Celtics According to ESPN, the Celtics will be the third NBA team to announce a jersey sponsor deal, joining the 76ers and Kings. The NBA will be the first of the four major US sports leagues to have sponsor's logos on uniforms.
Correspondingly, why do the Boston Celtics have GE on their jerseys?
GE's logo will appear on the team's hallowed green-and-white uniforms starting next season. And the Celtics will use technology from GE's health, energy, and data analytics businesses in daily operations, GE and team executives said Wednesday morning.
What is the GE on the Celtics uniform?
The Boston Celtics announced a multi-year partnership with General Electric on Wednesday, joining the Sacramento Kings (Blue Diamond Almonds) and Philadelphia 76ers (StubHub) as NBA teams that will wear jerseys with logos next season. Simply put, GE will make us a better and smarter basketball team and organization.”
Related Question Answers
What does GE stand for?
General Electric
How much does NBA jersey sponsorship cost?
Corporate sponsors are paying NBA teams anywhere between $5 million - $20 million (Rakuten, Warriors) per year, for the right to place their logo on an NBA team's game jersey. It's been estimated that the patches are visible for between 15-20 minutes during the average game telecast.Who sponsors the NBA?
The lion's share of the $1.12 billion comes from league-level sponsors: big blue-chip consumer brands like Anheuser-Busch InBev, American Express, Frito-Lay and Gatorade (both part of PepsiCo), Nike, and State Farm, which IEG/ESP says is the No. 1 most active NBA sponsor.Does every NBA team have a sponsor?
All 30 NBA teams have now reached agreements to feature a sponsored advertisement patch on their uniforms, with the Thunder announcing today in a press release that they'll wear jersey ads for Love's Travel Stops & Country Stores. Oklahoma City had been the only club without a jersey sponsorship deal in place.What does the GE logo mean?
The blue color in the GE logo symbolizes excellence, perfection and trustworthiness of the company's products and services. Font of the GE Logo. The General Electric logo uses GE Inspira – its trademark typeface. It was developed by Michael Abbink of Wolff Olins.What is the logo on the Celtics jersey?
The green and white Celtics will sport the familiar GE patch on their jerseys beginning in the 2017-2018 season. The GE-Celtics partnership is one of three deals on the way. The Sacramento Kings have signed with Blue Diamond Almonds while the Philadelphia 76ers are teamed up with StubHub. 
